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Qualità Rossa

Red Italian passion

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ORIGINS

The origins of Qualità Rossa are carefully selected to always keep the aroma and taste unique.

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AROMA

An aromatic, smooth, well-rounded flavour, balanced between dried fruits and soft chocolate.

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BLEND

A unique blend of Robusta and Arabica beans, great with or without milk.

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VARIETY

In all its forms Qualità Rossa keeps its full and balanced taste together with its intense aroma.

You have to value the balance of contrasts, in the kitchen and in life

Davide Oldani


Pleasure makes us Human

WATCH THE VIDEO The corridors of an office are seen through the perspective of Luigi, the little robot. Luigi passes by the workers, serving coffee to one of them, then prepares another two for others requiring them. When the offices are empty, Luigi finds a bracelet that unlocks over his round window for the preparation of a coffee, he takes it and uses it to make a coffee. As soon as he tries to drink, he short-circuits: Luigi dreams of living the Italian dolce vita: we see him in a Fiat 500 driving along a seafront, making sandcastles, chasing pigeons, reading a newspaper at a café. At the end, John Krasinski and Steve Carell find him lying down on the ground and turn him back on. 
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The Breakfast Hub 2 with Rod

WATCH THE VIDEO The guide (Rod) arrives at Castellammare di Stabia, in the province of Naples; we see a coastal panorama, the morning light, the sound of the sea in the background. Rod meets a local man, Cesare, who takes him to a Neapolitan café. Cesare shows Rod the traditional cuccuma coffee pot, and the coffee is prepared. Rod tastes the coffee and appreciates it. Cesare then surprises Rod, telling him an interesting fact: behind the city, there is actually an active volcano (he’s probably alluding to Vesuvius) and we go to a panoramic vista that suggests the volcanic origin of the territory. Rod also tries a sfogliatella, a typical Neapolitan treat, he smells it, we see the flaky pastry, icing sugar, and the exchange with Cesare who explains the tradition. Lastly, Rod and Cesare toast with their coffee before the panorama over the city or sea, the Lavazza logo appears along with the line “Breakfast Hub”, the implicit message being that discovering the Italian breakfast means discovering places, history, traditions.
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Calendar 2021: The New Humanity

WATCH THE VIDEO The video presents a montage of images and concepts at the basis of “The New Humanity” project, the 2021 edition of the Lavazza calendar. The goal is to summon back values such as solidarity, inclusion, sustainability and the collective rebirth after a period of difficulty. The video presents a sequence of photographic images: faces, bodies, nature, compositions, intense close-ups, strong colours. Then there is a close-up of a photograph (the cover of Christy Lee Rogers), immersed in water, with soft lighting. Then various photos (January to December) are shown in quick succession, of various authors: each image reflects its own vision of the “new humanity”. Images that suggest human interconnection: hands touching, groups of people, nature and man together, eyes looking directly at the observer.

Ciao!

Sustainable is not just who we are but how we live.

Thanks to those cooperating with us, we have been able to create a continuous cycle wherein innovation in product and process, qualitative excellence and sustainability all build upon each other.

Join us and discover the joy of sustainability.

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Our Certifications

Grab a cup of coffee and enjoy the Lavazza Experience. Whether your favourite is A Modo Mio capsules or Qualità Rossa ground or whole beans, the important thing is to live sustainably, even as you sip that very first coffee of the day. Check out our sustainability certifications.


*Capsules Compatible with Nespresso* Original Machines

Free Shipping

Order online and have it delivered free to your home in 2-8 business days when you spend $60 or more.

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